Barproject Academy is a company that deals with the culture of bartending through training, consultancy and events, for which we have designed a communication strategy, identity and website.

The identity system is generative and works in analogy with the compositional process of a cocktail, following precise rules from the world of mixing: the final result is the result of mixing different alcoholic bases, flavors and glasses.

The design of the textures and characters is the result of a data collection through surveys, in order to configure the shapes in such a way as to make them relevant with perceptions: sight, taste and smell, aroused by the different flavors and alcoholic bases, according to a synaesthetic approach.