"Luciana" is a prestigious and historic boutique in Bari that for over fifty years has been selecting the most exclusive designers in the field of fashion: from the most famous luxury brands to emerging talents and niche products.

For its online store, we designed the new layout, making the shopping experience as simple and immediate as possible. Its design, which is renewed from season to season, such as the possibility of changing the color palettes in line with the inspirations of seasonal fashion, is characterized by the use of generative textures. The textures are taken from the “Donna Lucrezia” font set inspired by the design of the sewing machine stitches.

We also designed the packaging and the copy for a "Thank you note" inserted inside the garments purchased through the company e-commerce: a paper dress modeled with origami, which at the same time became a gift for the buyer.