"Spaghetti Vespa Typography, a very Italian poster exhibition", is the title of an exhibition held within the Budapest Design Week 2010 event that brought together 20 contemporary Italian graphic designers who have been asked to narrate their country , Italy, with a poster.
Our idea starts from the assumption that Italy is a wonderful place, where people often work for fame and you starve.
Starting from this consideration, we realized that the word "hunger" ("fame", in Italian) has a dual linguistic value, in Italian and English.
It means precisely "hunger" and "fame". A real word, written in Futura typeface, but made of bread. Worn and lived, as the reference indicates at the act of "scarpetta".
But also a contradiction, an ambiguity.
